Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the closure has been revealed, but it’s expected to take a few months to help existing customers transition away from the service. Things at Atlas […]
Facebook kills its Atlas ad server to focus on measurement tools for marketers
Venture Beat - 18 Nov 2016 18:29
Facebook on Friday announced that it will be “winding down” its Atlas ad server because the company believes advertisers are more interested in metrics and insights. No specific timeline for the closure has been revealed, but it’s expected to take a few months to help existing customers transition away from the service. Things at Atlas […]
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